Why Print Media Still Works

folded newspapersBusinesses nowadays might not be focusing as much on print media. They’re not wrong to do so. Digital is all the rage, and almost everyone uses and benefits from it. It’s instantaneous, costs a lot less, and can reach more people in a shorter span of time. Not to mention, all results are tangible and measurable.

However, don’t count out print media just yet. There is a reason it still exists because it still works. Local printing services here in Australia and beyond would agree. Under the right circumstances, print media can be as beneficial as digital. Here’s why.

The Internet Isn’t Everything

Almost everyone might be on the internet, but it isn’t everything. Writing for LinkedIn, veteran marketer Sabline Carbaugh makes a solid point. She states that 79 percent of consumers act on direct mail ads quicker compared to email ads (45 percent).

This results in response rates greater than email itself (1.1 to 1.4 percent versus 0.03 percent). Why does print still work? There are several reasons. A good one involves target marketing. Compare a magazine dedicated to a specific market (i.e. dog lovers) and email blasts from an agency.

If the publication is specifically intended for that demographic, they’re more likely to consider the information useful to them. One may argue that digital also has its targeting parameters (i.e. Facebook, Google, etc.) but there is always room for error.

The message may reach the people they want, but people won’t necessarily act on it. It’s because they receive it out of nowhere and don’t deliberately seek it. But when they buy a dedicated publication, they actively find that information.

A World of Fakes

Everyone knows this: the internet will always have fake ads. Things such as pop-ups, direct mail, and dialogue boxes with links are likely to lead to a virus or any other digital threat. Print media is completely safe from that risk.

Thus, people consider print as a more reliable source of information. One can also add that print is a long-running medium and there is little reason not to trust it.

Do not sleep on print media. This should be the mantra of all businesses even today.

4 Easy Maintenance Tips to Keep Your Glass Windows in Good Condition

Glass window cleaning

Glass window cleaningFor most people, glass is the material of choice for windows, and for good reasons. Glass is elegant, durable and modern. But most of all, the material lets natural light shine through, making your living or working space bright and airy. So how do you take care of your glass so that it stays both appealing and functional? Here are a few tips:

Fix damaged parts promptly

Splinters, holes and cracks on your glass are not only unsightly but also potentially harmful. The moment you notice any damage to your glass, have a glass repair expert in Auckland fix your windows immediately. When you ignore the problem, the window will deteriorate even further.

Clean them regularly

One of the best things about glass windows is that they are very easy to clean. Over time, dirt, dust and other sorts of sill collect on the windows. Unless you clean the dust, windows can become an eyesore, and the glass won’t let in as much light as it should. So take out a vacuum and suck the dust up, then wash the window with some soapy water and a window brush.

Lubricate the moving parts

There are rollers and tracks on your window that help it open and close smoothly. Make sure you keep these moving parts regularly. Use furniture polish or some other suitable lubricant for the parts. Desist from using silicone as it may damage the plastic parts of your windows.

Reinforce the glass

Some materials are especially effective in making your glass stronger. A common option is window tinting. Not only does window tinting block harmful UV rays from getting into your living or working space, but it also serves as a protective layer for your glass so robbers can’t easily smash your window open.

Your glass windows are an important investment in your home or office. By observing a simple maintenance routine, you can keep them in top shape for a long time.

Down Payment for a Mortgage: Where Can I Get Money?

House on top of banknotes

House on top of banknotesThe down payment or the initial amount of money needed to finance a house with a mortgage is one of the biggest hurdles for many homebuyers. This can range from about 3% to 20% (or more) of the property’s sales price. The lender, for the most part, prefers buyers who can make a substantial down payment, as this lowers the amount of loan borrowed, which then minimizes the risk.

Mortgage lenders in Cookeville note that accumulating enough money for down payment can be a challenge. Here are some of the ways to help you deal with the payment hurdle:

Save more of your income.

By finding more opportunities to cut your spending or tighten the purse, you can add some more money to your down payment. This may mean cutting back on your morning lattes, packing lunch instead of eating out, or cutting out cable. Check this out for a few other ways to save.

Add extra income.

If you can, it is wise to get a second job to earn extra money. You can also ask your boss for a raise. If these options are not possible, you can ask other family members to pitch in until you reach a certain amount.

Use a gift.

The rules about using gift money as a down payment vary depending on the loan. The gift, furthermore, needs to be properly documented through a gift letter and financial statements. Lenders won’t accept if the gift is disguised as a loan or borrowed money.

Cash in some savings.

If you have a second vehicle, you may consider selling it. You may also want to dig through your closet, basement, or attic and look for valuable items that you can sell.

Consider loans with little down payment requirement.

Insured mortgages like Federal Housing Administration (FHA) and Veterans Administration (VA) require little to no down payment. You, however, have to be wary of private mortgage insurance, which can increase your monthly payment.

You have the final say on how much down payment you can comfortably put down, but it is advisable to put more. When thinking about an amount, don’t forget to consider other expenses like closing costs, insurance, moving costs, and furniture/appliances.

Got a New iPhone? Here are Ways to Keep Your Old One Valuable

A woman using an iPhone

A woman using an iPhoneThe iPhone may be 10 years old today, but it continues to be Apple’s main source of revenue, thanks to the demand that the brand has created in the market. Each year, it sees the release of a new model that proves to be better than the previous ones, which, more often than not, are resold still at good prices.

And even if older iPhone models already have issues, some simple repair works from an IT franchise can make the smartphone a good buy once again.

But if you, like a lot of other iPhone owners, would rather keep your old iPhone even after buying Apple’s latest and greatest, you are probably thinking what you could do with it. Check out some of these smart things you could do with an old iPhone.

As a music gadget

Because MP3 players have gone the way of the dinosaurs, and you haven’t seen your iPod in ages, your old iPhone can become your dedicated music player. Stream songs from online services such as Spotify or download music straight to it.

As a personal assistant

Your old iPhone can save you the extra cash by functioning much like the Amazon Echo or Google Home. It can be handy in the kitchen when you need to search for recipes, set timers and reminders, or even answer phone calls. Just say the magic words, “Hey Siri!” and Apple’s virtual assistant is at your disposal.

As a remote control

Should you lose your TV’s remote control, your old iPhone can do its job since there are now cable providers that have apps for the iPhone that makes it function as a remote control. Same thing with the Apple TV with its own remote app.

As a way to keep an eye on your baby or the home

Yes, your old iPhone can become a baby monitor or a surveillance camera. There are apps that you can install that allow the device to send a live feed of videos it’s recording to your new iPhone, as well as alerts when motion is detected.

So you see, iPhones will remain useful and valuable no matter their age as long as you keep them functional.

Analysis Shows Mixed Growth of Ventura Capital for Australian Startups

A business meetingVenture capital investors poured more money into Australian startups in 2017, when investments rose 1.4 percent year over year to more than $555 million, according to a KPMG analysis.

However, the Venture Pulse showed that the number of venture capital transactions had dropped 27 percent in the same comparable period. For companies that want to expand, seeking a business broker for franchise opportunities could be an alternative plan.

Quarterly and Yearly Increase

KPMG said that startup enterprises in the country sealed 17 investment deals worth $121.55 million in the fourth quarter of 2017. These included IR Exchange’s $30 million contract, a more than $25 million investment in Airtasker and Spaceship’s almost $20 million transaction.

For the entire year, the number of venture capital deals slid from 185 in 2016 to 135, according to the analysis. Still, the increase in ventural capital funding indicates that investment in new companies has matured in recent years, according to Amanda Price, Head of KPMG High Growth Ventures.

She expects that the fewer number of deals represent a “temporary shift” instead of a “major structural change,” as venture capital still plays an important role in the startup segment.

Attractive Sectors

Price said that the healthtech, biotech and autotech comprise some of the most popular investment destinations for venture capital firms in 2018. As long as innovative technologies such as artificial intelligence are applicable, the startups in these sectors will continue to attract investors, she added.

Aside from angel investors, startups may pursue crowdfunding initiatives to raise equity due to the decline in seed funding, according to FinTech Australia CEO Danielle Szetho. The Australian Securities and Investments Commission recently granted a licence to first seven crowdfunding companies in the country.


Startups now have more options to secure funding compared to previous years. How do you intend to fund your company’s expansion plan?

Management Practices that Improve Flow and Customer Experience

Asset Management staff working

Asset Management staff workingReturns affect not only the retailers but also goods manufacturers. It’s important to implement a method that focuses on the seamless management of returns, decreases costs, supports customer experience, and improves brand perception.

 Since the dawn of e-commerce, retailers and manufacturers have tried to prepare for the increased flow of returned goods. However, one can view it as a source of revenue and innovation rather than just a cost of business. Experts at reverselogix.com share the best practices for returns management process and how you can achieve your store’s objectives.

Streamlined RTV Agreements

Returned products can have a significant operational and financial impact, so creating a streamlined process for managing both retail and manufacturer returns is crucial. In every retailer-vendor relationship, Return-to-Vendor (RTV) agreements play a key role in how both parties will handle returned inventory and settle disputes.

Parties can decide whether the returns should be processed through stores or sent directly to the manufacturer. Stores can also use an RTV software to identify unused inventory and send them directly to vendors immediately. Ultimately, an effective agreement reduces touches on returns in both handling and transit so that employees can have more time for customers and stock products.

Optimized Multichannel Retail Experience

Returns can be redirected and turned into customer and margin growth opportunities. One way is to apply a multichannel approach to your e-commerce and secondary markets through the help of the right reverse supply chain partner. Employees will be able to put more effort into sales and support for customers. With this, you can deliver value to your clients as well as increase their online shopping experience.>

Break away from traditional practices that can drag return processes to no end. With new technologies and strategies, you’ll be able to transform the supply chain and seize opportunities for revenue growth.

2 Simple Steps to Starting Your Business Venture as a Landlord

Modern apartments at sunset.Many first-time buyers looking to join the real estate sector as landlords often overlook several crucial factors when making a buy and it leads them to have a nasty experience that ruins the entire exercise.

You heard it said, many times over, that the key to building wealth is investing the real estate sector. In fact, research shows that the wealthiest men in the world boast impressive real estate holding. In most cases, it is a mix of residential, commercial, and industrial properties.

In light of such information, many people looking to secure their finances often look for a way to join the bandwagon. Despite the rosy appeal of the sector, one slight misstep can cause you a ton of crippling financial woes.

Therefore, before closing the deal on one of the many apartment buildings for sale in Vancouver, bear a few crucial factors in mind.

1. It’s important to understand the market forces.

While a home a basic human need, tenants are super selective in their tastes and preferences when picking a house. You need to be sure that your properties align well with the market requirement. At least if you are to attract and retain the kind of tenants you wish to have.

For instance, if targeting young professionals, ensure that your rental units boast a conducive environment to raise a family. The last thing a young and busy professional needs is to worry about the welfare if their family while at work.

Security, accessibility, proximity to social amenities, and schools are some of the primary factors that parents consider while buying a home.

2. It’s vital to keep turnover rates low at all times.

While inevitable, you want to keep the turnover rates at their barest minimum if you are to create a steady income from your property. In most cases, tenants vacate units that fail to live up to their expectation. Poor maintenance ranks atop of that list along with poor management.

With so many options on the market, the only way to hold on to your tenants is to ensure that they are getting their money’s worth. Hire a manager or retain a professional service to help you avoid such instances as it enables you to prevent hefty losses.

Owning some rental unit is a sure way of building wealth and securing your financial future. For the best experience and results, have an expert guide you through the buying process as they are more knowledgeable on the subject.

The Risks That Come with Being a Landlord

Landlord handing key to tenant

Landlord handing key to tenantMore people are choosing to rent out properties they’re not using to earn some money. While you’ll face unexpected incidents while renting your home, there are common risks you should know. By knowing these potential risks, you could take the necessary steps to prevent them from happening and mitigate their potential effects.

Tenant Screenings

One of the most difficult tasks you need to do is to screen prospective tenants. While some landlords hire a property manager for this and other landlord-related tasks, you could do this on your own. You simply need to conduct thorough reference and background checks and know how to read them when you meet them face-to-face. Don’t forget to request their rental history, so you have an idea if they’re moving to the end of your tenancy agreement or if they’re planning on staying longer.

Property Damage

Whether it’s malicious or unintentional, you’ll probably come across property damage in your rental property. Potential damage could include simple damage to fittings or fixtures or more permanent issues with your property’s structure. In any case, your landlord insurance — considering that you have one — should cover these.


If someone gets injured in the property you’re renting out, there’s a possibility that you could be sued for the injury. How could you protect yourself? Get liability coverage that would offer protection in case someone gets injured, sick, or died in/due to your property. United States Adjusters and other experienced public insurance adjusters added that your liability insurance should also give your protection against damage or loss to another person’s property.

Problems with Payment

Making it explicitly clear to your tenants that you expect to receive rent on a specific, predetermined schedule is crucial. That said, consider putting in writing the potential ramifications or penalties of missed payments.

Being a landlord could be a lucrative venture if you’re fully aware of the potential risks involved and how you could manage them. Although it’s not entirely possible to control some of the risks, you could mitigate them successfully with the tips above.

BLS: Loggers are the Most Dangerous Job in the U.S. for 2016

Man cutting tree with chainsawIt seems chopping of wood for a living claimed more lives in the U.S. compared to any other profession, as loggers ranked as the riskiest occupation for 2016, according to the Bureau of Labor Statistics (BLS).

Based on the Census of Fatal Occupational Injuries report, there were 135.9 fatal injuries per 100,000 workers in the business. A total of 91 workers died on the job in the said year.

Risky Occupations

Fishermen and fishing-related workers ranked next to loggers with 86 fatal injuries. However, a total of deaths only represented the second lowest figure. Fatalities among iron and steel workers posted the smallest number of 16 deaths in the previous year. Truck and sales drivers, which ranked them as seventh riskiest, tallied the most number of deaths at 918.

BLS said that road accidents primarily caused the high fatality rate. Transportation-related accidents accounted for 40% of total workplace fatalities. Some accidents are inevitable, but most can be prevented especially with the availability of different resources, such as labels for personal protective equipment (PPE), signs and meanings.

Fatality Rates

While the use of safety equipment and resources are important, there is a more urgent need for employers to foster a secure workplace. BLS said in a separate report that fatalities increased in 2016 for the third year in a row with 5,190 incidents, up 7% year over year.

This meant that around 14 workers died each day, which marked “the highest number since 2008 and the highest rate since 2010,” according to Peg Seminario, AFL-CIO director of occupational safety and health. The fatal injury rate rose to 3.6 per 100,000 full-time workers last year from 3.4 in 2015.

Employers of workers in the logging sector may need to make the most significant reforms on workplace safety, yet other industries should also consider similar changes to their own policies.

Why You Need an Engineer in Your Company

An engineer at a construction siteForbes magazine highlighted something special about engineers: they are great CEOs. They are ”detail-oriented, analytical and trained in systematic problem-solving” because engineers deal with complex math and science problems in their work every day. Having these qualities makes engineers essential for your company, especially jobs that require mechanical design engineering skills. Here are four reasons why this profession is indispensable to society.

Engineers Are Detail-Oriented

From their days in university, engineers are faced with tests designed to look into the details of any equipment or plan. These
are things that often get overlooked because not everyone has the patience to spot these details. This is why engineers thrive when it comes to tasks that involve design and planning.

They also use their skills in solving problems and issues in machinery and equipment. They can also study how structures react in the real world. These analytical skills are beneficial when it comes to budget analysis and project management in any industry.

Engineers Value Practicality

They know how to deal with practical issues when it comes to meeting objectives, gathering materials, and meeting deadlines. They know how to use proper time management for any project, as long as they understand the details and the system which they need to follow.

Engineers Value Accomplishments

Engineers see data and accomplishments as vital in their work, and they want to highlight these in the best way possible. Any company that has an efficient engineering staff is assured of the value they place on correct information and goals that are complemented with detailed plans and system evaluation.

The next time you’re looking for someone who has the skills, the professionalism, and the knowledge for a management position, you should consider someone with an engineering background; they might be the one your organisation needs.