As a small business owner, the biggest challenge you’ll ever face is carving a place in the market and competing with larger companies. It’s a daunting task, especially if you’re up against household names, and your services and products are niche at best.
Despite this rather pessimistic view, the advent of the Internet along with the increasing importance of social media as a marketing strategy allows small-scale operations to turn the tables and outperform even well-named brands.
The Power of Social Media
Many Australian SEO companies see a change in how businesses in general approach their target market and audience. Their growing presence on social media platforms such as Facebook, Twitter and YouTube is a testament to how effective these are at getting in touch with the customers.
Small businesses have the ability to go toe to toe with big corporations by taking advantage of these social media platforms. You actually have an advantage over larger companies on the Internet since you have more time and freedom to communicate and interact with your target market, even if your name brand isn’t exactly well known yet.
The key here is listening to your audience, as well as knowing when and how to engage them. One of the simplest ways to establish your online presence is to participate in discussions that concern your services. It’s even more effective if you establish yourself as knowledgeable on what you’re discussing, and this shows how reliable and trustworthy your business is as an authority.
Start a Conversation
Another way you can increase your business’s online presence is by actually starting conversations. You might say this is a hit or miss strategy, but it pays off in the end. Creating engaging conversations and discussions targeted to your audience not only helps your brand travel by word of mouth (or keyboard), you also set an image that the ones running the business are approachable. The latter is something larger companies fail to do, so take advantage of this weakness.
Establishing your business’s online presence doesn’t just involve traditional SEO methods. You should also take advantage of social media as a marketing platform to better reach your target audience and establish your place in the market.