Social Media Marketing: How Small Businesses Compete with Large Companies

Social Media Marketing

Social Media MarketingAs a small business owner, the biggest challenge you’ll ever face is carving a place in the market and competing with larger companies. It’s a daunting task, especially if you’re up against household names, and your services and products are niche at best.

Despite this rather pessimistic view, the advent of the Internet along with the increasing importance of social media as a marketing strategy allows small-scale operations to turn the tables and outperform even well-named brands.

The Power of Social Media

Many Australian SEO companies see a change in how businesses in general approach their target market and audience. Their growing presence on social media platforms such as Facebook, Twitter and YouTube is a testament to how effective these are at getting in touch with the customers.

Small businesses have the ability to go toe to toe with big corporations by taking advantage of these social media platforms. You actually have an advantage over larger companies on the Internet since you have more time and freedom to communicate and interact with your target market, even if your name brand isn’t exactly well known yet.

The key here is listening to your audience, as well as knowing when and how to engage them. One of the simplest ways to establish your online presence is to participate in discussions that concern your services. It’s even more effective if you establish yourself as knowledgeable on what you’re discussing, and this shows how reliable and trustworthy your business is as an authority.

Start a Conversation

Another way you can increase your business’s online presence is by actually starting conversations. You might say this is a hit or miss strategy, but it pays off in the end. Creating engaging conversations and discussions targeted to your audience not only helps your brand travel by word of mouth (or keyboard), you also set an image that the ones running the business are approachable. The latter is something larger companies fail to do, so take advantage of this weakness.

Establishing your business’s online presence doesn’t just involve traditional SEO methods. You should also take advantage of social media as a marketing platform to better reach your target audience and establish your place in the market.

Grow Your Gym Business and Stay Ahead of the Competition

Gym Business

Gym BusinessThanks to social media, particularly Instagram, people are getting more conscious about their fitness and health. Celebrities and fitness instructors have used this channel to promote healthy living, posting pictures of their leafy salads and workout routines.

The development new kinds of exercises and gyms also indicate the rising interest of the public in staying fit and active. Ultimately, all these health institutions emerging from different corners highlight the need for a gym owner to manage their business well – or lose it to the competition.

Gym Wars

While it may not be obvious to the untrained eye, gyms are in a constant battle. They may not use violence, but each fitness gym – be it for yoga, Pilates, martial arts, Zumba, is a centre of recruitment.

When one gets a new client, another gym loses another.

In such a competitive setting, every gym must master the art of promotion as much as their craft.  The members should be marketers as much as they are instructors, or they will get behind the competition.

Gearing Up

You cannot afford to just sit back and play nice while your competition takes over the market. Remember that this is a business, and download itube app that you should always be on your toes for new ways to up your marketing game.

It is for this reason that utilising a web-based gymnastics club software is timely, thestudiodirector.com says. While the sound of getting techie sounds scary for some of us, a well-designed software saves a lot of time and improves management efficiency.

Instead of monitoring payables and reminding all your clientele of their monthly dues, for instance, the software does that for you. No need to hire more dedicated staff and pay extra people.

You have more room to improve your craft and focus your attention to where it should be: raising health awareness and growing your business.

Ways to Improve Your Brand in the Digital Landscape

keywordingThe Internet has radically changed the way people communicate, socialise and share information. This technological revolution also gives a profound impact on the way business owners market their brand online. Through online marketing, more and more businesses are becoming successful with their brand promotions.

Here are some easy and powerful Internet marketing plans for your business:

Be Socially Active

Most businesses consider social media as a not so good advertising ground for them. Contrary to that belief, social media is actually the best way to reach your target market. Social media marketing is also the most affordable yet effective means to promote your brand.

Create a User-Friendly Site

When it comes to Brisbane SEO and Internet marketing, BambrickMedia.com.au explains that making your site visually pleasing and well organized provides an easier navigation experience for users. With great navigation, your web visitors can easily find what they want. Moreover, having a user-friendly site speeds up the loading time of every page. This also reduces the number of redirects and bounce rate from your website.

Provide Fresh and Relevant Content

The number one goal of all search engines is to deliver relevant and updated content to users. In fact, this factor is one of the best ways to establish your brand’s credibility for a specific product or service. High quality content is also one of Google’s ranking factors.

Use the Appropriate Keywords

By selecting the right keywords, you can create an identity for your brand. Users input keywords whenever they look and search for something online. SEO companies said that choosing the appropriate keywords increases the chances of your survival in the online marketplace. This, in turn, can improve your rankings on search results.

Your marketing plan will ultimately depend on how you handle and manage it. To make your strategy work, it is important that you carefully consider all factors before diving into the world of digital marketing.

Rock It and Reap the Benefits: Celebrating Company Anniversaries

CorporateLetting your corporate anniversary pass by without a proper celebration might save money, but it might cost you good opportunities. As a good leader, you should reconsider the simple idea of putting up a banner on the hallway to make room for more elaborate plans.

Here are ideas to celebrate corporate anniversaries:

Enjoying Cocktails

Parties serve as the best way to show your appreciation among your employees. After all, you can hardly give compliments when stress levels in the office are high. A party gives you all the time you need to shake hands and get to know your staff on a more personal level. You’ll discover that even minutes of personal interaction over dinner or drinks can leave a positive impact on teamwork.

Looking Back

Anniversaries allow you to enjoy the rewards of yesterday’s hard work. After highlighting your milestones, enlightening employees of the corporation’s new goals will keep them on track. The participation of business motivational speakers in seminars and lectures offers a great opportunity to nurture and inspire your workforce. Progress comes with bigger challenges, and you’ll have to prepare for them.

Thanking Everybody

Recognizing employees who stand out may be old tactic, but it’s effective. Rewards serve as another means of motivating your employees, especially if their compensation answers either a want or a need. Don’t hold back when it comes to being creative with the rewards you give to your employees. The effort you put into every reward will return in the form of dedication and loyalty to your cause.

 

Giving Back

Celebrations mean more when you give back to non-profit organizations. Doing so raises awareness within your corporation and improves the self-esteem of your employees. Extending kindness to those in need provides them relief, knowing their hard work does people outside the company some good. When people work for a purpose they believe in, they have a lasting motive to overcome bad days in the office.

Anniversaries present you with the chance to nourish your business’s growth. You don’t have to go over you budget to make the celebrations meaningful; your intentions and means count the most to the people involved.

Because You Care: The Perfect Gift for Any Occasion

Gift

GiftFinding the perfect gift for a friend, a loved one, or someone important can be quite a hassle. What should I get? Will it suit the occasion? How much should I spend? Does it send the right message? There are certainly a lot of factors to consider when picking an ideal gift. We have shared a few tips below for choosing the perfect gift for any occasion.

Make a plan

Plan and strategize. How well do you know the person? If it’s someone you know moderately well, list their likes and dislikes. Explore their hobbies, their favorite musicians, or things they do in their spare time. If you are not that close with the gift recipient, do a little research. Find a friend or family member who knows the person well and pick their brain. Knowing what they like will help you select the type of gift that will most appropriately suit them. Perhaps you may even end up giving them their favorite gift of the night!

So, what’s the occasion?

Take the occasion in consideration. The type of gift you would give at a baby shower is vastly different than the type of gift you would give at a wedding. The more formal the occasion is, the fancier the gift should be.

Budget, budget

With the occasion in mind, think about the budget. Decide on how much you can afford and stick to it. Having a specific budget in mind will actually help you narrow down the possible presents that you may be considering. Also remember that the most expensive gift isn’t necessarily the best or the most appreciated.

Be unique!

Taking into consideration the person’s interests, the occasion and your budget, you’re ready to brainstorm! Depending on your relationship with the gift recipient, you should be able to come up with ideas that are connected to their likes without ending up with something run-of-the-mill. If your BFF likes to travel – why not create a personalized city tour for him/her? The key is to think outside of the box.

Get creative!

Adding a personal touch will definitely make your gift more meaningful. Is it your mom’s birthday? LimogesJewelry.com suggests getting her a personalized mother’s necklace instead of a simple pair of pearl earrings. Or you can go a simpler route and attach a handmade greeting card for a personalized touch.

As long as you take the time to employ thoughtfulness and creativity in your gift, the recipient will undoubtedly appreciate it.

Australia’s Housing Prices: The Bubble could lead to the End of the Australian Dream

Many Australians dream of being able to buy their own houses, but the rising cost of property coupled with increasing high standards of living makes nearly impossible for many.

An unreachable dream

The rising property bubble severely affects the younger generation who cannot yet sustain their lifestyle amidst looming property prices. Traditionally, young Australians will find a partner to settle down with and build their family in their own homes. However, actually owning a home is no longer reachable for some not only due to the high prices of property but also for the steadily increasing mortgage and loans.

HouseAn increase in borrowings means that the younger generation, who are still trying to set a foothold on the world, will have increasing difficulty in actually paying off their mortgage. This is further confounded by the rising standard of living in the country; particularly in large cities such as Sydney and Melbourne. Middle income home owners are not safe from this danger as prices increase, so is the difficulty in actually sustaining themselves and their growing family.

When lending fails

The increase in housing cost can eventually cause too much lending to the residential housing sector, with the RBA noting that lending had surged to almost 150% in the last three years. This is bad for business and will eventually cause banks to move money away from them, which ultimately leads to bad growth, shoddy competition, and negatively affect jobs.

Properties within larger cities like Sydney are most affected by the increasing bubble. On the other hand, properties in the rural and suburban areas are not so much affected. Unfortunately, many Australians hold a particular aversion to buying suburban homes mostly due to how far it is from major cities where they may go to work. This means that people who have homes in the suburbs would have to travel considerable distances just to get to work, and many note that this is something they can no longer afford to do.

Placing the blame

Many claim that foreign investors, particularly the Chinese, are partly to blame for Australia’s increasing housing prices. Pete Wargent, co-founder of Allen Wargent Property Buyers notes that Asian Investment is affecting the country’s real estate mostly by developers who pay prices in excess of the fair market value, which in turn drives the prices higher.

In response, Prime Minister Tony Abbot says that the government proposes to create penalties and fees for foreign investors. With this proposal, foreign investors will have to pay a A$ 5,000 to A$100,000 application fee if they wish to purchase property worth A$ 1 million and above.

The Australian government hopes that this will ‘level the playing field’ and allow the younger generation and middle income owners the ability to purchase homes at prices they can actually afford.