Everyone loves free stuff. This is perhaps why businesses maintain the tradition of giving promotional products in Australia and in different parts of the world. But how does a mug with your company logo contribute to your business growth?
Promotional products remain an important part of your business marketing for four reasons:
1. Brand Recognition
Speedex Group mentions that one way of effectively introducing your product to people is through the recognition of your logo. What better way to do this than by reminding them every day? Pens, mugs and bags are among the most common promotional materials businesses use because people use them on a daily basis. Seeing that same logo every day will eventually associate it with the company that gave it to you.
2. It lets you keep your target niche
Different businesses have different products and services. Your promotional product should be in line with your target customers. Remember your niche by imprinting your logo based on the business field you are in. Pens would be good for manufacturing businesses; towels and tumblers will work better if your business has something to do with fitness and sports.
3. Brand ambassadors
A person wearing a shirt with your business logo on it automatically becomes your business’ brand ambassador — for free! You may not notice it, but people walk along the streets sporting different kinds of logos that help other businesses, both big and small, to make their products known.
4. Cost-effective advertising
From having a subtle brand recognition strategy to having free brand ambassadors, promotional products are considered one of the most cost-effective ways of advertising. Through these gifts, you forge brand awareness to your initial client and their personal network.
They may just be free stuff to others, but do not underestimate the power that these promotional materials can add to your business profit.