Entrepreneurship Notes: Success in the Restaurant Business

Two friends at a restaurant

Two friends at a restaurantA food and restaurant business is a very lucrative venture, but it still requires effort to ensure its success. There are other factors — apart from serving good food — an aspiring restaurateur like you can do to help your business take off.
Create the right ambience

People tend to go back to places where they felt good, so be sure your restaurant will evoke only good feelings by creating the right ambience. In Australia, for example, there are many tastefully designed restaurants that give off a unique and chic atmosphere. From the lighting, flooring, and décor to the plates, condiment holders, and juice dispensers in AU, every item must create a comfortable ambience. Also, always consider your target market when creating the right mood for the place.

Marketing matters

Whether you are opening a restaurant for the first time or a veteran owner, promotion matters for your business. You can do this by making flyers and posters that contains all the basic information: location, menu and specials. If possible, also have your signage installed early on, so passers-by can already see the name of your business. A website and social networking accounts offers information for clients who stumble upon it online.

Choose the best location

The right ambience and a good marketing strategy will be for naught if your restaurant is not located in the most convenient place. More than foot traffic, your target market should be the top consideration when selecting your business location. Who are you serving? If your products cater to students more, it is best to find a location near a school. This ensures a steady stream of clients.

No food business is guaranteed to succeed immediately. With good food, the right ambience, a sound marketing plan, and a strategic location, however, you can help your restaurant succeed in the long run.

Video Marketing: How to Use It to Your Advantage

Female editing her marketing video

Female editing her marketing videoThere are around 1 billion of people on the Internet visiting YouTube site daily, and they spend around 6 billion hours just watching videos on YouTube. This data is a great opportunity for marketers to use videos as part of their marketing strategies.   Both big and small online companies are beginning to incorporate videos into their content. However, many do not know how video marketing works. If you are a marketer or owner of an online business, here are five things you need to know before starting a video marketing plan.

It doesn't have to cost a lot of money

If you are a start-up company and have a small budget for video marketing, spend your money wisely and hire a professional video agency in London that can provide you with videos that are professionally shot and could reach your target market within your budget. Technology has made it possible to shoot and create compelling videos even within a budget.

More views do not mean more money

This may be true in some ways, but getting more views is only half of the story. The true basis of video marketing is engagement between you and your clients. Use that video to engage your audience, so they would visit your website and learn more about your business.

Don't rely on visuals and special effects

Most people believe in having a lot of special effects and having great actors in it. Nowadays people are more attracted to how you convey the message and the brand. Be creative with your video, and your content will matter.

It can make a difference

The human brain can easily process visual information 60,000 times better than text information. Visual information is more engaging than auditory information for most people. According to Neil Patel, 80% of the online audience can remember the videos they have watched.

Don't ignore the video description section

This is a huge mistake many marketers do. In fact, the description section is where people will click on your website or buy the product—if you know how to use it wisely. It is the place where client engagement occurs.   The more you learn about video marketing, the more you understand how it can make a huge impact on your business and brand. It is a medium that can drive the right customers to your website.