Branding Essentials: The Elements of a Successful Trade Show Booth

Trade Show

Trade ShowTrade shows, product exhibits, and flea markets are in season. For a business owner, joining such events could bring forth instant profits or, at the very least, a heightened rate of brand awareness. Entering a trade show is one thing; setting up a booth that will attract your target market is a completely different matter.

Here are three basic elements that you should apply when organizing your booth:

Yellow Lights

Displayed products, especially food, will look more enticing under a bright, yellow light. Place the model product at the front-center section of the table, then set a reading lamp on each side. Make sure the lights are bright enough to be noticed from a distance. The lights should not be too glaring, so customers can thoroughly examine the product.

Other booths may apply the same strategy, which can cause visual clutter. To avoid this, add a spotlight to your display, so the booth can literally outshine the competition. You can use a halogen lamp, but an LED spotlight is more cost-effective. LED lights have low wattage but can last longer, leading to lower electric charges.

Easy-to-See Signage

Your sale can never be complete without branding. After all, brand recall can turn satisfied customers into loyal brand followers. Placing a roll up display is highly advisable, as it commands attention from onlookers and fosters brand recall. also recommends flag banners for trade shows and similar events. Make sure your signage is easy to see from afar, so your booth stands out from the pack.


When joining trade shows, sellers should consider the varying heights of people. Shorter fellows have a different viewpoint from those who are taller, so not everyone might appreciate your displayed wares. The solution to this is leveling. Supply the booth with multiple platforms that provide different levels of elevation. Strategically organize the products, with the best-sellers at the middle.

With the right elements, you can make your trade show booth stand out and gain the attention of more customers.

The Fire of Competition Never Runs Out: Keeping Your Business at the Head of the Pack


businessSome people who enter into a business venture can’t help but feel a slight hint of worry. “How will this new business stand out in a sea of already-established competitors?” is one of the questions that run through their mind. This becomes their focus as they draft their marketing plans and consider their options.

While there is no tried-and-tested and “correct” way to stay ahead the competition, entrepreneurs can still take action to go in the right direction. Here are guidelines that every business professional should live by:

  • Do your homework.

The key to satisfying customers lies in finding out exactly what they need and how you can provide it. Shape your strategy for sales and marketing based on your findings. That’s not the only researching you’ll need to do, though. Determine the scope of the competition and compare your products or services. suggests using price tracking software to compare and monitor competitor prices.

  • Work on your marketing strategy.

The best marketing strategies are the ones that tell the brand’s story. Show exactly what you are all about and provide a unique value proposition to convince people that you are the right choice. The success of your marketing also depends on the channels you use. Make an effort to build a following and engage with your customers on your social networks or website.

  • Branch out.

Don’t be afraid to offer something new to your customers, especially if you feel that it addresses a need. Business is all about risk-taking and careful planning. If you’re confident that your strategies can help your business pull through, go take the risk.

  • Attract new customers, but value your old ones.

Just because you’re trying to get more people to your business doesn’t mean you can just forget your old customers. Customer loyalty is crucial in ensuring that you can make them come back for repeat business.

  • Stay focused on your future goal.

Work towards attaining that one goal that served as the inspiration in your venture. If you know your goals by heart, it will be easier to plan your business strategies.

There may be moments when you have to go back to square one and start all over again. Don’t feel bad about this — think of it as an opportunity for improvement. As they say, never be afraid to go for the fold.