Trade shows, product exhibits, and flea markets are in season. For a business owner, joining such events could bring forth instant profits or, at the very least, a heightened rate of brand awareness. Entering a trade show is one thing; setting up a booth that will attract your target market is a completely different matter.
Here are three basic elements that you should apply when organizing your booth:
Displayed products, especially food, will look more enticing under a bright, yellow light. Place the model product at the front-center section of the table, then set a reading lamp on each side. Make sure the lights are bright enough to be noticed from a distance. The lights should not be too glaring, so customers can thoroughly examine the product.
Other booths may apply the same strategy, which can cause visual clutter. To avoid this, add a spotlight to your display, so the booth can literally outshine the competition. You can use a halogen lamp, but an LED spotlight is more cost-effective. LED lights have low wattage but can last longer, leading to lower electric charges.
Your sale can never be complete without branding. After all, brand recall can turn satisfied customers into loyal brand followers. Placing a roll up display is highly advisable, as it commands attention from onlookers and fosters brand recall. ZodiacDisplays.com also recommends flag banners for trade shows and similar events. Make sure your signage is easy to see from afar, so your booth stands out from the pack.
When joining trade shows, sellers should consider the varying heights of people. Shorter fellows have a different viewpoint from those who are taller, so not everyone might appreciate your displayed wares. The solution to this is leveling. Supply the booth with multiple platforms that provide different levels of elevation. Strategically organize the products, with the best-sellers at the middle.
With the right elements, you can make your trade show booth stand out and gain the attention of more customers.