Corporate events tend to be a hit or a miss. But when done right, they can be fun, sophisticated and memorable. When done wrong, however, a corporate event will just be composed of people walking around in heels and penguin suits.
To make sure your small business event will be a hit, and hopefully memorable, it is important to do some proper planning. Whether it is a conference, a seminar, or a product launch, the success of your event is all in the details. And when you have done a good job putting together all those details, guests will enjoy their time and will likely speak highly of your event afterward.
Organising a memorable event, however, does not have to be as stressful as you think. Events Architects Pte. Ltd. recommends staying organised, and following the golden rules below.
Know Your Target Audience
Before you do anything, clearly identify who your target audience is. From this, all the other decisions when planning your event, from the format and content to the location and the budget, will fall right into place. This approach will also help you stay focused on achieving your set goals, preventing the scope from being watered down or becoming too broad.
Make a List of the Details
Make a list of everything you need, from the program flow and audio-visuals down to the smallest details like refreshments. In doing so, you can ensure you never overlook things.
You may want to set up a timeline as well to help you meet deadlines. List everything in sequential order, and visit this timeline frequently during the planning process to make sure you stay on track.
Remember, when organising a corporate event, everything matters, and everything counts.
Have a Contingency Plan
No corporate event is perfect. In the world of event planning, there will always be things beyond your control. The sound system may fail, or the keynote presenter may not show up.
Make sure that you can cope and move on by preparing a contingency plan. With a proper plan in place, you are one step closer to avoiding a major mishap.
Hopefully, these golden rules will come in handy as you start thinking about your corporate event. Take a moment to keep them in mind, and you are sure to leave a lasting impression to guests, most especially to potential business partners and clients.