Many readers don’t actually read content they see online they skim it instead. This may be a massive blow to the ego of writers and content publishers. This is because of the fast-paced lifestyle of people today. The best ranking websites find ways around this by making it easier for their visitors to read and browse through their published content.
This may not mean much to website visitors, but the font you choose will have a huge impact on the readability of the content you publish. In some cases, designers sacrifice readability for creativity, you must find a balance between the two to allow for easy skimming. M2strategicsolutions.com says that a first-rate web design company use different fonts and sizes for headlines and actual content. The headline should be short but on point. As this is shorter, you have the liberty to experiment with fonts.
For the actual content, using standard serif fonts are easier to read on a screen, some examples include Helvetica, Trebuchet, Arial, Verdana, and Lucida Sans.
Short but on Point
With the short attention span of your readers, the content you publish must be easy to skim and read. The first paragraph must lure a reader to scroll further down, and don’t forget to add a call to action in the end.
Importance of Line Spacing
After selecting the font, the line spacing is another aspect that you must pay attention to as it improves the readability of content. Some experts cite that the ideal size is 16 pixels, while others dispute that percentages are better compared to a fixed height. The optimal line height also depends on the size of the font used. One rule to think about is that readers must have more room between them and the screen for better readability.
The readability of the content on your website is an important piece of the puzzle. Using the right font at the right size makes it easier for visitors to determine if your article is worth finishing and sharing.
You’ve heard about how the business world can be cutthroat and ruthless. While certain aspects of it can seem rather vicious and underhanded, many entrepreneurs and long-time professionals want to get out of that excess of competition and one-upmanship. If you share the same sentiment, why not get into the spirit of gift giving to your clients and partner companies?
Involvement – When you want to work with someone, you have to get on their good side. Getting involved with other businesses means knowing what they like, their short- and long-term goals, as well as their challenges. Start the negotiations right by giving them a food or entertainment tour of the local sights. If they’re from the same place, a night of drinking or even a day of sports can lead to a firm understanding of each other’s potential.
Personalizing – What’s more encouraging than showing them you know exactly what they want and then personalising it? Hiring screen printing solutions to produce items, such as custom T-shirts, caps and even office supplies can mean the difference between thoughtful and generic. Have printed greeting cards, but with a short handwritten dedication. Send gadgets or any other gift with their names screen printed at the bottom. They will definitely appreciate the extra gesture.
Shared Long-Term Goals – Business transactions and relationships require a certain level of commitment. Working with different clients for any reason means you’ve established a relationship with them. Thus, you share a goal that can be achieved when you and the clients cooperate. What better way to show your appreciation than to send them a proper gift like goodie bags from local industries or tickets to a sports game?
There’s enough competition going on in the world. Take on a different perspective and encourage an attitude of gratitude and giving. After all, even if you’re leading in the rat race, you shouldn’t think like a rat. That is what will make you stand out from the rest.