According to the 2015 US Labor Statistics, there are around 205,000 web designers in the country, with about 2,000 working in CT. How do you stand out from this sea, then?
Whether you’re designing a personal site, for business, or a client, keep two things in mind: functionality and impact. Coforge Marketing based in Connecticut shares that to attract traffic, your site needs to stand out from the design perspective. To keep people on your site, you need them to find your site navigation-friendly.
Below are some simple tips that would ensure your website design follows these key concepts.
Simplicity is key
Unless you are a well-established business with a strong client base already, it’s the best bet that you keep your web page clean and clutter-free. Avoid putting too many things on your page that may confuse users. You need to ensure that users won’t have any difficulty in navigating your site. To do this, shy away from flash and glitter; make all elements that you put count.
Create more space
It’s a classic design principle that white space provides eyes rest and allows them to focus. Apply the same concept when designing your site (it doesn’t need to be literally white either!). You’ll find that adding space around and between elements can guide users in navigating the site and help them focus.
Be smart about using images
When incorporating images on your site, don’t think of them as a separate element. Each one you place on your site should be connected to your brand image. A good strategy to ensure harmony between your design and your brand is to make pictures, including their size and number to be used, be part of your branding discussions.
Be mobile friendly
As more and more users browse on their mobile devices for information, having a responsive design is not an option. Make sure that your site won’t lose out from mobile users. Ensure that all elements of your design are also optimized for mobile use.