Referrals are much better at generating sales than cold calls and that’s been tried and tested. Companies such as Uber, Dropbox, and Airbnb have seen the results of having an efficient referral system can do.
Here are a few pointers to improve your existing referral base.
Do Regular Surveys
The best way to be informed is to ask questions. Ask your customers why they would or would not recommend you to their friends and family? Try to request for suggestions on how to make their experience with your business worth sharing. You can have the survey sheets printed out or you can place them online. However, do find ways to encourage your customers to answer the surveys.
Create Loyalty Programs
Small tokens of appreciations such as freebies and discounts are very effective motivators for clients to stay with your business. Giving prizes for bringing friends or discounts on group or partner packages would expand your customer base while creating a more loyal clientele. Furthermore, you can even use your own products and services as prizes too.
Following up on clients that have enjoyed their services with you or have not shown themselves in a while is sound customer service practice. It also encourages customers to come back and even share how much you care to others. Remember, your clients will remember you well if you took the time to remember them too.
Hire Third-Party Contractors
Referral systems are a big business now and you can take advantage of that to expand your own business. Do research on companies that offer expert business referral marketing packages, such as BNI Australia. These companies already have existing referral networks that they can personalise to fit your company’s needs. It’s a sound investment considering it will expand your reach among people outside your circle of business.
Existing multi-million companies have grown due to referral systems. Your business can expand the same way provided you follow the given suggestions. Here’s to your business’ successful promotional campaign by word-of-mouth!