We’d like for things to always go right in the world of SEO. But just like real life, something will go wrong along the way.
Despite the careful planning, expect bumps from over-aggressive SEO tactics, companies with shady strategies, or the fact that you didn’t know better. Making mistakes is inevitable; what matters is how you’ll respond to these SEO bumps.
Diagnosing the Problem
SEO starter kits are handy, experts from C1 Partners say. But they’ll be more useful if you know the root of the problem. There are two ways to diagnose a problem.
The first is observing current organic search traffic received by your site. Little drops every now and then don’t call for a panic, but when it’s drastic in nature, you have a problem. The second way to learn about a problem is if you receive direct messages from Google Search Console. If you’re not signed up for the Search Console, do so today.
Addressing Link Related Concerns
No one enjoys receiving manual link penalties. When you’ve been penalized, a clean link profile is your best bet.
Start by building a complete list of links connected to your site. Dedupe your list as often as you can and analyze all of the links. You don’t have to look at two or more links per domain. Take note of the problematic ones to address them immediately.
Repeat the process four times until you’ve thoroughly analyzed all links. For the links you can’t remove, Google has a disavow tool to help you out.
Hit by the Penguin
Unlike manual Google penalties, reconsiderations have no bearing when you’ve been hit by the Penguin. After cleaning link problems, you have to wait.
Google’s Penguin algorithm, however, runs rarely. Since its release on April 24, 2012, the algorithm updated only five times. Unfortunate sites hit by Penguin waited for a longer period before recovering.
While Google is working on a new release, it takes time. So for now, you have to sit back and wait.
Everyone makes mistakes, but look at the bright side: your efforts to recovery tell you how to thrive on Google. Winning over survival gives you a better chance at succeeding overall.If your website has been running your years, you may face the challenge of auditing your old posts. You may wonder if some of them are worth keeping or if it is better to delete them. The key here, of course, relies on evaluating which content are still valuable and relevant to the users. Consider the latest algorithm today and assess if those content still meets Google’s standard.
SEO marketing experts in Denver and other parts of Colorado share some options for handling old content:
Add More Value
If your old post is still valuable but not much relevant, update or rewrite it. Perhaps, you can boost the word count, add more information, provide additional insight, or make an infographic version. After rewriting and updating the post, promote it through social media channels.
Merge the Content
For short blog posts that have similar topics or subjects, it is better to combine them or merge into one valuable and longer post. You can also turn them into an updated or a more valuable single FAQ page.
Delete the Post
If the content, however, offers no value or would be worthless to update, don’t hesitate to remove it. This is because letting it stay on your website could simply hurt your rankings. It is much safer to delete content if it has little or nothing to redirect to.
Redirecting the Content
For shorter blog posts that are the less valuable version of a recent and longer content, you can remove or redirect it to the new post or URL link. This is beneficial in preserving the value of your old incoming links.
Freshen up your website by rewriting or improving old pieces of content. If there is nothing left to it, however, go ahead and remove the content. This is especially true for low-quality posts that will only hurt your search ranking. Doing so will benefit your traffic or improve the overall quality of your website.