There’s no qualms about it: anyone who wants more exposure for their brand must appease the holy trinity of social media: Facebook, YouTube, and Twitter. Most of the content that goes viral out there originates from one of these three websites, and really, any trend anywhere must come from their users. That’s why when it comes to visibility, these are the three sites you need to pay attention to.
Social media is a vital cog of online marketing. It’s where the most number of active and interactive users are, after all. In addition, the marketplace is wide open. There are going to be multiple competitors and a playing field that’s used to changing a lot. Smashing it on Facebook, Twitter and YouTube isn’t just about doing the right thing; it’s also about getting it done at the right time for maximum effect. Good content is bound to go viral, but only if you do it right.
So, how do they do it?
To shake things up, the list should start with YouTube. Making it on this website is all about creating the most memorable mark on the first try. Every video must do its job of promoting the brand, while being entertaining and relevant. It’s also important to mind the small stuff, AKA the description and other sections of the video. A Denver SEO company should really help with this one.
What is Facebook now? It’s an actual marketplace where people can buy things, a video streaming site, a messaging platform (thanks to their brilliant Messenger app), and many more.
Nevertheless, there are still a couple of ground rules if you are looking to garner fame on this social media platform. A company’s own profile is its own ad space, so make the most out of it. Give the audience the mic: encourage them do the talking. For something accessible, post light and humorous facts connected with your business.
Twitter has always been easy. Everyone has a limit of 140 characters, so they want to make the most impact with the smallest amount. Seriously, using Twitter requires people to be ingenious. They will be integrating video functions soon, but Twitter is all about that 140 characters.
Make the most out of it by embracing conciseness: trim the fat in every tweet and retweets will come a-plenty. Go with the video trend: it’s what people talk about and in light of exposure, go with what’s new.
Social media is here to stay, so for businesses, there really is nothing to do now but grab the opportunity.
Getting immediate feedback on your products and services through social media is one of the best ways a company can do in terms of market research. Aside from establishing a loyal set of followers, your social media account can become a free way to provide aftersales support and deliver marketing campaigns.
The Internet is vast and the trolls online are too numerous to count. You may fall into their traps or make some of the faux pas that can ruin your brand image:
Failing to attribute photos
Unlike personal accounts, businesses using photos online can get very tricky — especially if you’re a serial sharer or intense curator. As you’re essentially profiting from the account, you have to make sure that you’re allowed to use the photos you share. Otherwise, you may be guilty of copyright violations.
Riding a trend wrong
If your brand doesn’t have sympathy for a tragedy, you’re cold. If you mention the tragedy, your target market may think you’re capitalizing on it like what happened to Kenneth Cole. Keep in mind that you have to be empathic and remove the sell from a sensitive trend.
Ignoring negative comments
Levelbrand.com or any great social media marketing agency would tell you to engage your commenters — even if they’re negative. Be kind, helpful, and concerned, but maintain a sense of professionalism. Address their comments calmly and request to speak privately if they would allow.
Ranting about anyone or anything on your company wall can get you tagged by trolls and fans of the object of your complaint. It’s not worth it when a Twitter war or Facebook comments shouting match starts.
Not asking permission
When the content, photo or media does not belong to your company, you have to ask for permission. The owner of the content may sue you or ask for a fine if they decide to pursue a lawsuit.
Social media marketing may require even more patience because people are more inclined to say what they want when they can hide behind anonymity or fake accounts. After all, it’s a jungle out there.
As a small business owner, the biggest challenge you’ll ever face is carving a place in the market and competing with larger companies. It’s a daunting task, especially if you’re up against household names, and your services and products are niche at best.
Despite this rather pessimistic view, the advent of the Internet along with the increasing importance of social media as a marketing strategy allows small-scale operations to turn the tables and outperform even well-named brands.
The Power of Social Media
Many Australian SEO companies see a change in how businesses in general approach their target market and audience. Their growing presence on social media platforms such as Facebook, Twitter and YouTube is a testament to how effective these are at getting in touch with the customers.
Small businesses have the ability to go toe to toe with big corporations by taking advantage of these social media platforms. You actually have an advantage over larger companies on the Internet since you have more time and freedom to communicate and interact with your target market, even if your name brand isn’t exactly well known yet.
The key here is listening to your audience, as well as knowing when and how to engage them. One of the simplest ways to establish your online presence is to participate in discussions that concern your services. It’s even more effective if you establish yourself as knowledgeable on what you’re discussing, and this shows how reliable and trustworthy your business is as an authority.
Start a Conversation
Another way you can increase your business’s online presence is by actually starting conversations. You might say this is a hit or miss strategy, but it pays off in the end. Creating engaging conversations and discussions targeted to your audience not only helps your brand travel by word of mouth (or keyboard), you also set an image that the ones running the business are approachable. The latter is something larger companies fail to do, so take advantage of this weakness.
Establishing your business’s online presence doesn’t just involve traditional SEO methods. You should also take advantage of social media as a marketing platform to better reach your target audience and establish your place in the market.