According to the 2015 US Labor Statistics, there are around 205,000 web designers in the country, with about 2,000 working in CT. How do you stand out from this sea, then?
Whether you’re designing a personal site, for business, or a client, keep two things in mind: functionality and impact. Coforge Marketing based in Connecticut shares that to attract traffic, your site needs to stand out from the design perspective. To keep people on your site, you need them to find your site navigation-friendly.
Below are some simple tips that would ensure your website design follows these key concepts.
Simplicity is key
Unless you are a well-established business with a strong client base already, it’s the best bet that you keep your web page clean and clutter-free. Avoid putting too many things on your page that may confuse users. You need to ensure that users won’t have any difficulty in navigating your site. To do this, shy away from flash and glitter; make all elements that you put count.
Create more space
It’s a classic design principle that white space provides eyes rest and allows them to focus. Apply the same concept when designing your site (it doesn’t need to be literally white either!). You’ll find that adding space around and between elements can guide users in navigating the site and help them focus.
Be smart about using images
When incorporating images on your site, don’t think of them as a separate element. Each one you place on your site should be connected to your brand image. A good strategy to ensure harmony between your design and your brand is to make pictures, including their size and number to be used, be part of your branding discussions.
Be mobile friendly
As more and more users browse on their mobile devices for information, having a responsive design is not an option. Make sure that your site won’t lose out from mobile users. Ensure that all elements of your design are also optimized for mobile use.
YouTube is one of the largest Internet search engines; you know why? It’s because videos are becoming the go-to content type for many users who want information or entertainment. They do not have to spend more time reading an article, when they can just watch a video instead. This allows you to reach your audience effectively and convey your message effectively.
An expert from Thecoalshed notes that you need to optimise videos to reach your objectives; a commercial production company cites the following ways for optimum video optimisation.
Educate Your Audience
Education-based content marketing is a wise approach to reaching out to your audience. This is where you create a script and provide value to the people watching the videos while you educate them as well. However, take note that educating does not mean the content is about you and your business. The video must be about actual and useful information you can offer your target market.
To create an effective education-centred video, focus on a certain group of people, identify its needs, interests and wants. Doing so allows you to produce first-rate videos that people want to view and share.
Focused and Relevant
Videos put you in control of the factors surrounding relevancy because this type of content displays everything you need, such as emotions, the human face, tone of voice and a brand message. This provides you with the opportunity to convey who you are and what makes you different effectively. Understand your audience, know their concerns and what information they need, doing so allows you to focus your branding and be relevant in the eyes of your target market.
Describe Videos in Detail
Use the description field of videos advantageously; including keywords and links to your website. This allows you to improve link building, boost page rank and convert at a high rate. This adds value to the video you publish and directs viewers to relevant content.
These are just a handful of ways to optimise your videos; implement these strategies accordingly to get the results you want.
If you have an old, somewhat obsolete website, now is the right time to move to a responsive one. This is what Google wants, and you will find that it’s what your business needs. Many business owners, who set up their websites 5 years ago or perhaps even 10 years ago, will say that they don’t need to revamp their site and conform to the latest trends. They would rather stick to their current sites, yet expect the same traffic and recognition from search engines. Sad to say, this won’t work today.
The Problem Behind Old Unresponsive Websites
Having an old website, which is not responsive, will have a lot of people, especially mobile users, jump to the next website and won’t even bother going to your other pages. Why? Try viewing an unresponsive website using your smartphone and you will notice that you have to scroll to the right just to view everything on that page. Now with busy people browsing the net, they won’t have the patience to do this, right?
Responsive Websites are a Must
A responsive website adapts itself to any type of device you’re using. Whether you are accessing a website through a desktop, laptop, tablet or smartphone, users don’t need to scroll to the right because the website will be rearranging itself to accommodate the size of your device. Hence, people will be able to view your website with ease and see what you have to offer.
Benefits of a Responsive Website
If you allow a digital agency in Perth to revamp your website and make it responsive, the difference will be impressive. This will open better sales opportunities because your visitors will no longer jump to another website because they got tired of scrolling from left to right to derive the information from your site.
The preference is responsive websites over others and Website Magazine noted that this is what search engines demand, especially Google It’s clear why you should choose a responsive website, it will change the way you do online business and improve the monetary benefits you gain from it.
Having a working website is not enough for your business. It has to have a suitable and eye-catching design to attract audiences. Web design can directly affect your sales as customers may see it as a basis for legitimacy. A great design can mean high quality services and attention to detail. There are many principles that exist when it comes to web design. Here are some your website should follow.
The Golden Ratio
Mathematically, this is a pattern or a sequence that many consider as visually appealing. It creates a proportion that may look pleasing to the eyes. The pattern may also direct your eyes inward to where the subject is. When your design follows this pattern, your website is guaranteed to look organized and easy to work with. Most people will not engage with anything that looks confusing or disorienting. Having the golden ratio allows the eyes to move smoothly across the contents of the page.
Redridercreative.com’s experts on website design in Provo emphasizes the clarity of communication. The purpose of your website is to introduce your company and display your products and services. It should not be a one-way communication if you want to succeed in turning leads into sales. Your website should have everything a customer is looking for at once. When it is difficult to find the information they need, users may end up closing the window and you just missed your chance at making a sale. Communicate your brand well and use more verbs to incite action on your readers.
Follow these principles when designing your page. Always remember that the key to web design is user interaction. How would you want your customers to use the page? Formatting your page based on the needs of your customers allows you to grab their attention and build trust.
Every business has its own website for a number of good reasons. The advent of the World Wide Web and search engines has changed people’s way of life. In today’s world, it would seem impossible to search for something without searching online first. The first step to get people to find you is putting up your own website.
Web design is serious business. There are many things to consider when designing one. If you do not have any background in web programming or design, it’s best to leave it to the experts. Apart from the design itself, you will need web hosting services. You need to know what you want, so website design professionals can turn your vision into reality.
Red Rider Creative outlines the important things to consider when putting up a website for your business:
No matter how cool a website looks, if visitors get redirected to a non-existent page or lost in a myriad of content or photos, then it’s no good. A good website is easy to navigate and view on web browsers, such as Google Chrome or Mozilla Firefox.
Pleasing to the eyes
Do not use neon colors or marquee texts that can make your visitors dizzy. Use fonts that are easily readable and colors that don’t hurt the eyes. You can also ask your web designer for preferred themes that will suit your business site perfectly.
These are just a few things to note when putting up your own website. Keep in mind that it will be your customer’s gateway to finding your products and services, so use this chance to make a good first impression. Good customer service will be the reason they will be coming back for repeat business.
To get ahead of the tight online competition, most businesses use the most updated web trends. This allows them to stay relevant, keep their status quo, and on top of their game. Future-Ink.com reports that currently, most San Diego web design companies are starting to combine different basic and experimental elements to create creative and practical designs. The following are just some of the latest web design trends:
It is very important to have a web design that is mobile-friendly. Keep in mind that most Internet users access the online world through mobile, which has led to the birth of responsive design technology. This kind of design allows online users access your website and view your site using different devices, such as tablets, smartphones, and of course desktop computers. Responsive design gives users the best viewing experience whenever and wherever they are.
Web designers know the important role of photos in the digital communication industry. Whether the site is designed for selling, blogging, or informing, large photos are used to set the tone or mood of the entire page. Images are designed to engage users and illustrate what the page is trying to convey.
The list icon design is designed to make the website look more organized and more readable. This helps users find specific information they are looking for faster as this design is arranged with list icons. It features blocks of texts and then an icon to outline their page. The icon list illustrates the feature that is on the list.
As the online community gets bigger, the web design industry has become more in demand as well. This trend allows web designers to explore and discover more designs that are beyond our imagination. We can expect more ingenious and interesting web designs in the near future.